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http://whomakesthenews.org/articles/global-media-monitoring-project-2015-takes-place
Global Media Monitoring Project 2015
March 25, 2015 - Gender equality in the news media was
scrutinized on March 25 in more than 130 countries around the world.
National
newspapers, television, radio and internet news broadcasts and tweets were
analyzed by the Global Media Monitoring Project (GMMP) from Argentina to
Zimbabwe, Bangladesh to Yemen, Barbados to the Solomon Islands, and New Zealand
to Canada.
Teams
of volunteers around the world measured how well national media are doing in
the fair and balanced portrayal of women and men in the news. They monitored
thousands of stories in hundreds of newspapers and news broadcasts.
“It
is overwhelming to experience the energy of thousands of volunteer women and
men who share one objective: to advocate for the fair and balanced portrayal of
women and men in the media. 24 hours of media monitoring starting with the
sunrise in Fiji and New Zealand and sunset over Alaska and French Polynesia!”,
said WACC General Secretary, Karin Achtelstetter.
The
GMMP is the largest research and advocacy initiative in the world on gender
equality in news and journalism. It is organized by the World Association for
Christian Communication (WACC) in cooperation with regional and national
coordinators.
Community
and gender equality organizations, researchers and media professionals, among
others, are collaborating on an initiative whose ultimate goal is to advance
gender justice by encouraging the fair and balanced gender portrayal and
representation in and through the news.
The
GMMP has found that women are largely invisible in the media. In 2010, it
revealed that women make up only 24% of the people heard, read about or seen in
the news. The new data gathered will generate solid evidence of whether and how
much this has changed across the world.
GMMP
2015 will help maintain the spotlight on gender inequalities perpetuated in and
through the news media and the growing demand for change. It will also update
the data to be used for sensitizing new generations of journalists, creating
awareness in media consumers, and for media policy and practice change
advocacy.
Commenting
on the day’s success, WACC General Secretary Karin Achtelstetter said, “March
25 – the global media monitoring day in 2015 – was not an end in itself, but
the start of worldwide activities that aim to challenge and change the policies
of media enterprises all over the world.”
National
reports and a final consolidated report will be produced in time for the UN
Summit for the Adoption of the Post-2015 Development Agenda which takes place
in New York, 25-27 September 2015.
For
updates from monitoring groups around the world visit: www.whomakesthenews.org
and www.waccglobal.org
Watch
a video animation about the GMMP here.
For
more information contact GMMP@waccglobal.org