Competition for breastmilk substitutes has increased, and breastfeeding declines as a result. The market is so profitable that further acquisitions have led to more concentration, leaving two global leaders in fierce competition: Nestlé and Danone. Smaller companies are just as aggressive and the lucrative Chinese market is attracting new export investments from Canada and Ireland.


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Tigers is a new film by Oscar-winning director Danis Tanovic based on the true story of a former Nestlé baby milk salesman called Syed Aamir Raza taking on the industry with the help of IBFAN (the International Baby Food Action Network) when he realises that babies are dying as a result of his work pressuring doctors to promote formula.