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INFLUENCING THE POST-2015 DEVELOPMENT AGENDA - ADVOCACY TOOLKIT

Direct Link to Full 68-Page Advocacy Toolkit:

https://civicus.org/images/stories/SD2015%20Post-2015%20Advocacy%20Toolkit_FINAL.pdf

The toolkit supports advocacy activities at the national, regional and international levels. It does not assume a given level of experience in either the post-2015 development agenda or in advocacy activities. Whether you follow each section and step in turn as a newcomer to the agenda, or only consult those new or relevant to you in order to support a more established programme, we hope it will prove useful to all.

WHAT IS THE PURPOSE OF THE TOOLKIT?

The toolkit should equip you with relevant information and tools to enable you to develop and implement an effective post-2015 advocacy strategy.

In particular the toolkit will help you to:

• Understand the key post-2015 development agenda processes, including the proposed Sustainable Development Goals (SDGs) and the distinction between goals, targets and indicators;

• Identify opportunities to influence the agenda at national, regional and global levels;

• Identify key post-2015 stakeholders and decision-makers, and their relative influence at national, regional and global levels;

• Decide on your post-2015 advocacy priorities;

• Develop a comprehensive action plan to influence your government and/or relevant intergovernmental bodies;

• Engage with the Major Groups and other key stakeholders for mutual advocacy benefit;

• Apply the adopted post-2015 framework to your national context and identify the national indicators to be adopted by your country;

• Monitor and evaluate the results of your advocacy and ultimately;

• Hold your government and others to account to deliver their post-2015 commitments.

CONTENTS

GLOSSARY 5

INTRODUCTION 6

PART 1 THE POST-2015 DEVELOPMENT AGENDA: WHAT IS IT AND HOW CAN YOU ENGAGE? 7

1. POST-2015 PROCESSES 7

1.1 INTERGOVERNMENTAL PROCESS ON SDGS 7

1.2 UN SECRETARY-GENERAL-LED POST-MDG TRACK 11

2. CONVERGENCE OF THE SDGS AND POST-MDGS TRACKS 13

3. OTHER RELEVANT INTERGOVERNMENTAL PROCESSES 14

3.1 INTERGOVERNMENTAL COMMITTEE OF EXPERTS ON SUSTAINABLE DEVELOPMENT FINANCING 14

3.2 THE HIGH LEVEL POLITICAL FORUM 15

4. OTHER CIVIL SOCIETY AND STAKEHOLDER INITIATIVES ON THE POST-2015 DEVELOPMENT AGENDA 17

PART 2 DEVELOPING A POST-2015 ADVOCACY STRATEGY 18

1. WHAT IS ADVOCACY? 18

2. WHY DEVELOP AN ADVOCACY STRATEGY? 18

3. STAKEHOLDERS’ ROLES AND RESPONSIBILITIES 18

4. BUILDING THE FOUNDATIONS FOR SUCCESSFUL ADVOCACY

4.1 UNDERSTAND THE AGENDA: DO YOUR RESEARCH AND GATHER YOUR EVIDENCE 19

4.2 UNDERSTAND THE AGENDA FROM NATIONAL TO GLOBAL LEVEL 21

4.3 WORKING IN PARTNERSHIP 22

4.4 TIMEFRAMES 24

5. STEPS TO DEVELOP YOUR POST-2015 ADVOCACY STRATEGY 25

STEP 1: SELECT YOUR POST-2015 PRIORITIES 26

STEP 2: IDENTIFY YOUR TARGET AUDIENCE 29

STEP 3: DEVELOP YOUR MESSAGE(S) 32

STEP 4: CHOOSE YOUR MESSENGERS 35

STEP 5: IDENTIFY OPPORTUNITIES AND ACTIVITIES FOR DELIVERING YOUR MESSAGES 36

STEP 6: TAKE STOCK AND IDENTIFY GAPS 44

STEP 7: MANAGE RISKS 45

STEP 8: MONITOR AND EVALUATE PROGRESS AND IMPACT 48

FINAL THOUGHTS 50