WUNRN

http://www.wunrn.com

 

https://www.blackbaud.com/nonprofit-resources/charitablegiving

 

BLACKBAUD INDEX OF ONLINE GIVING TO NON-PROFITS - 2013 REPORT

 

Direct Link to Full 20-Page Report:

https://www.blackbaud.com/files/resources/downloads/2014/2013.CharitableGivingReport.pdf

  • Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
  • Online giving accounted for 6.4% of all charitable giving in 2013.
  • Large organizations had the greatest increase in overall charitable giving, while small nonprofits grew their online giving the most.
  • International affairs organizations grew the most in overall charitable giving, while faith-based nonprofits had the biggest increase in online giving.
  • More than one-third of overall charitable giving happens in the last three months of the year, with the highest percentage coming in December.

The Charitable Giving Report is derived from The Blackbaud Index and includes overall giving data from 4,129 nonprofit organizations, representing $12.5 billion in total fundraising from 2013. The Report also includes online giving data from 3,359 nonprofits, representing $1.7 billion in online fundraising from 2013. It can bring you valuable fundraising insights to help you create a successful 2014.