WUNRN
EDUTAINMENT - STORES & MEDIA FOR
SOCIAL ACTION & BEHAVIOUR CHANGE
Produced by the Soul City Institute for Health and Development
Communication, this manual shares perspectives and insights about edutainment,
using popular entertainment formats to tackle serious social issues. The manual
is designed for media practitioners and social activists who wish to use the
power of entertainment and mass media to promote health, human rights, and
social justice. Drawing on successful stories and case studies from Africa and
elsewhere, this manual "is designed to inspire, give fresh ideas, and share
experiences of interesting edutainment programmes."
According to the authors, "stories and mass media entertainment programmes have been widely used throughout the world as a powerful means to educate, inform, and influence social and individual change. The field known as edutainment uses popular entertainment formats to tackle serious social issues in a bold and entertaining way. Stories can draw audiences into the centre of an issue, move people emotionally and catalyse discussion and debate".