WUNRN

http://www.wunrn.com

 

http://www.buzzfeed.com/regajha/this-ad-campaign-will-make-you-rethink-the-way-you-see-under

http://www.woodgreen.org/AboutUs.aspx

WoodGreen Community Services is one of the largest social service agencies in Toronto, Canada.

 

CANADA - CLEVER AD CAMPAIGN TO SUPPORT UNDERPRIVILEGED SINGLE MOTHERS

 

What if we cared about those living in poverty as much as we care about celebrities?   The campaign is a collection of fake magazine mock-ups that represent the lives of single mothers in the style that tabloids use to represent celebrities’ lives.

 

The "Homeward Bound" program is receiving an unprecedented amount of international attention lately, since they launched a powerful ad campaign.

The campaign, functioning under the hashtag #ChangeTheConversation, asks that we pay as much attention to struggling mothers as we do to celebrities.