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GOLDIE BLOXS TOYS INSPIRE GIRLS
TO BE ENGINEERS, SCIENTISTS & BREAK SEXIST TOYS STEREOPTYPES
In a
world where men largely outnumber women in science, technology, engineering and
math...and girls lose interest in these subjects as early as age 8, GoldieBlox
is determined to change the equation. Construction toys develop an early
interest in these subjects, but for over a hundred years, they've been
considered "boys' toys". By designing a construction toy from the
female perspective, we aim to disrupt the pink aisle and inspire the future
generation of female engineers.
We
believe there are a million girls out there who are engineers. They just might
not know it yet. We think GoldieBlox can show them the way.