WUNRN

http://www.wunrn.com

http://parent.newmoon.com/nmg-and-the-brave-girls-alliance-take-over-times-square/

Brave Girls Alliance to Challenge Girl Stereotypes Media, at Times Square NY

The Brave Girls Alliance is a group of people who dedicate their lives to the empowerment and well being of girls. We are girls, businesses, experts, not-for-profit organizations, activists, parents and educators.

We have come together to ask media content creators, retailers, and every large corporation to make a commitment to support girls' empowerment.

· We ask media creators to expand their vision of what it means to be a girl, and recognize our girls as whole, complex people and not as gender stereotypes. Stop profiting from selling girls short.

· We believe girls deserve better, because we know the consequences  to girls' well-being are serious.

· We ask media creators to rethink products in development and ensure they teach girls to be strong, intelligent, and adventurous.

· We ask media creators to rethink branding that pigeon-holes girls into the lowest common denominator (glitter, sexuality, hetero-normative femininity).

· We ask media creators to elevate the elements that make the characters and narratives unique, instead of homogenizing the images and the merchandise.

• We ask media creators to practice corporate social responsibility now -- take the sexy out of childhood. Reducing female characters’ value to being about physical appearance and nothing more damages girls.

Our communities and all our allies have been using the hashtag #BraveGirlsWant to express their wishes and aspirations. We want to magnify their voices by showcasing them in digital billboards and special venues all over the world. We will will invade the most important locations in the world and we will start with Times Square.

Why Times Square:

• 1.5 Million Pedestrians Daily
• 50 Million Tourists per year
• 56000 cars daily
• #1 Global Branding Location
• Home to many media and toy companies

Over the course of 7 days, curated tweets and messages from our communities will be displayed on a billboard on Times Square. We will take up 4 minutes per hour from 6 am to 2 am. This will enable us to display 40 messages/tweets per hour.

Just imagine... constructive, proactive and very inspiring messages being displayed in one of the centers of the world to millions and millions of people. Messages with suggestions for media and toys creators, retailers and big corporations.