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MIDDLE EAST - WOMEN HAVE INCREASED ROLE IN FAMILY BUSINESSES

 

By DUBAI: ARAB NEWS | Arab News – May 17, 2013

Family businesses in the Middle East have performed well over the last year with 83 percent reporting growth in sales in the past year, a high in comparison to the 65 percent recorded globally.

Working toward their ambitious growth targets, 23 percent of the family businesses in the region said that they are aiming to grow aggressively and quickly over the next five years, says the Family Business Survey conducted by PwC. The results of the survey were revealed today at a panel hosted by Dubai Women Business Council (DBWC) in collaboration with PwC.

Over the last two decades, the role of women in family firms has undergone a paradigm shift. Raised standards of education coupled with improved economic conditions and financial opportunities have resulted in women contributing significantly toward the growth and success of family businesses. The DWBC and PwC joint event was focused on the survey findings highlighting the state of family businesses in the region and how women play a critical role in growth of the same.

Family businesses are thriving regionally with sales growth particularly strong in retail, manufacturing and construction sectors. A confident 69 percent anticipate a steady growth while 23 percent anticipate quick and aggressive growth. Only a low 9 percent saw a reduction in sales over the last year, compared to the 19 percent recorded globally.

Recruitment of skilled staff, succession planning and family politics are some of the key challenges facing family businesses. These are just some of the findings of the latest PwC survey of 65 family business executives across the Middle East and 2,000 globally.

Amin Nasser, partner/entrepreneurial and private clients leader, PwC Middle East, says: "Our survey clearly shows that family businesses in the Middle East will continue growing significantly. Compared with the rest of the world, family businesses in the Middle East are less fazed by the general economic situation. This has created a strong framework for family businesses to continue targeting ambitious goals, bringing stability to a balanced economy."

Commenting on the event, Raja Easa Al-Gurg, president of Dubai Business Women Council, said: "There is no denying the fact that the role of women in family business has undergone a paradigm shift. Active participation by the female family members in the family business has been steadily increasing in the past two decades. With women proving to be excellent leaders with exceptional capabilities, governments and society both are actively looking at ways to promote women entrepreneurship."

One of the biggest challenges facing family-owned businesses is the recruitment of skilled staff. More than half say attracting the right skills and talent will be a key challenge over the next five years, and 43 percent say they will struggle to retain key staff in the same time period. Another 48 percent found the main challenge to be price competition.

Challenges around succession continue to be front-of-mind, often further compounded by family conflict/politics, and the need to attract and motivate non-family staff. More than the global average, 1 in 5 family businesses in the Middle East think family conflict will be a challenge over the next five years. The survey also revealed that only 42 percent of family businesses have a shareholders’ agreement in place, and almost a quarter, 23 percent, currently have no procedures in place to deal with conflict.

The key issues facing family businesses are similar to those in 2010, although government policy has become more of an issue than market conditions. Government policy and regulation are identified as major issues in the Middle East with 46 percent claiming it to be a key external challenge, whereas 45 percent claim market conditions to be the key external challenge instead.

Family businesses believe their structure offers significant advantages and benefits — particularly their agility/flexibility, continuity and the longer-term perspective. They cite the key role they play in job creation, the stability they bring to a balanced economy, and their entrepreneurial nature.

A high 74 percent of family businesses believe the culture and values tend to be stronger in family firms than other businesses. 78 percent said they do all they can to retain staff even in the bad times, and a similar 78 percent also agree to have a strong commitment with supporting employment and community initiatives.