WUNRN

http://www.wunrn.com

 

https://www.blackbaud.com/bb/index/bb-online-index.aspx 

 

BLACKBAUD INDEX OF ONLINE GIVING TO NON-PROFITS

 

Economic conditions, natural disasters, and market fluctuations have made it extremely difficult for nonprofits to make fundraising decisions informed by the latest donor behavior. That is why we created The Blackbaud Index of Online Giving — to provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.

 

The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online giving trends of more than 1,792 nonprofit organizations representing $425 million in yearly online giving on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.

The Blackbaud Index of Online Giving reports that online giving increased by 10 percent for the 3 months ending September 2011 as compared to the same period in 2010.
» View prior 12 months

 

Online Giving by Size of Organization

 

Small Organizations

Representing 705 organizations and $35 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue of less than $1 million.  
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Medium Organizations

Representing 678 organizations and $102 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue between $1 and $10 million.
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Large Organizations

Representing 409 organizations and $288 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue exceeding $10 million.
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Online Giving by Type of Organization

 

Arts & Cultural Organizations

Representing 155 organizations and $20 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the arts and cultural sector.  
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Environmental & Animal Welfare Organizations

Representing 107 organizations and $19 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the environmental and animal welfare sectors.  
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Healthcare Organizations

Representing 460 organizations and $204 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the healthcare sector.  
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Human Services Organizations

Representing 551 organizations and $65 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the human services sector.  
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International Affairs

Representing 52 organizations and $53 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the international affairs sector.  
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