WUNRN
BLACKBAUD INDEX OF ONLINE GIVING TO
NON-PROFITS
Economic conditions,
natural disasters, and market fluctuations have made it extremely difficult for
nonprofits to make fundraising decisions informed by the latest donor behavior.
That is why we created The
Blackbaud Index of Online Giving — to provide fundraisers with
up-to-date data on fundraising trends and to couple that information with
valuable analysis by leaders in the sector.
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The Blackbaud Index of Online Giving is a
broad-based fundraising index that reports online giving trends of more than
1,792 nonprofit organizations representing $425 million in yearly online
giving on a monthly basis. The Index is based on actual revenue statistics from nonprofit
organizations of all sizes representing arts, culture, and
humanities; education; environment and animals; healthcare; human services;
international affairs; and public and society benefit sectors. |
Online
Giving by Size of Organization
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Small Organizations |
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Medium Organizations |
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Large Organizations |
Online
Giving by Type of Organization
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Arts & Cultural Organizations |
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Environmental & Animal Welfare Organizations |
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Healthcare Organizations |
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Human Services Organizations |
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International Affairs |