WUNRN
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Merike Viilup, Estonain journalist and media expert, shows an advertisement of the tree cutting machine during the meeting with group of youth and youth workers from 14 countries, who participated in “Gender and Media” Training Course in Nelijarve, Estonia, on August 7-13.
A half-naked woman with a sexy look who carries the cutting machine in the forest is presented in this advertisement. This ad is from the local newspaper which she reads every day. She decided to keep this one as a bright example of what she would like to change in the issue of gender equality perception.
“Unfortunately, this ad is not an exception. It is a widely accepted point of view that a woman should be presented in a sexy way, with bright make-up and nice clothes”, said Merike Viilup.
“There is only one woman minister in
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“This training course was designed for a week. I do hope that the lectures and meetings in Nelijarve and Tallinn during study trips to Tallinn University, ENUT, Estonian TV and Radio, women magazine “Jana” and Etnoweb internet-portal will help the participants to get new knowledge and have the gender sensitive glasses to be able to analyse what media offer in reality and the way it should be done”, said Ruta Pels.