WUNRN
NOW
National Organization for Women USA
NOW
Foundation's Love Your Body Campaign illustrates and describes how advertisers and the media
enforce unrealistic beauty standards, sexual ideals and gender stereotypes that
girls and women are motivated to follow. The impacts of these
images can be complex and serious for the health and well-being of
women and girls.
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MEDIA & MARKETING MESSAGES TO
GIRLS, NOW YOUNGER THAN EVER
SO SEXY, SO SOON - Book - Direct
Link to 8-Page Introduction:
Thong panties, padded bras, and risqué Halloween costumes for young girls. T-shirts that boast “Chick Magnet” for toddler boys. Sexy content on almost every television channel, as well as in books, movies, video games, and even cartoons. Hot young female pop stars wearing provocative clothing and dancing suggestively while singing songs with sexual and sometimes violent lyrics. These products are marketed aggressively to our children; these stars are held up for our young daughters to emulate–and for our sons to see as objects of desire.
Popular culture and technology inundate our
children with an onslaught of mixed messages at earlier ages than ever before.
Corporations capitalize on this disturbing trend, and without the emotional
sophistication to understand what they are doing and seeing, kids are getting
into increasing trouble emotionally and socially; some may even to engage in
precocious sexual behavior. Parents are left shaking their heads, wondering:
How did this happen? What can we do?