WUNRN
THE BLACKBAUD INDEX OF ONLINE GIVING
TO NONPROFITS
Economic
conditions, natural disasters, and market fluctuations have made it extremely
difficult for nonprofits to make fundraising decisions informed by the latest
donor behavior. That is why we created The
Blackbaud Index of Online Giving — to provide fundraisers with
up-to-date data on fundraising trends and to couple that information with
valuable analysis by leaders in the sector.
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The Blackbaud Index of Online Giving is a
broad-based fundraising index that reports online revenue trends of more than
1,710 nonprofit organizations representing $404.9 million in yearly revenue
on a monthly basis. The Index is based on actual revenue statistics from nonprofit
organizations of all sizes representing arts, culture, and
humanities; education; environment and animals; healthcare; human services;
international affairs; and public and society benefit sectors.
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Online Giving by Size of
Organization
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Small Organizations |
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Medium Organizations |
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Large Organizations |