WUNRN
EUROPEAN PARLIAMENT COMMITTEE ON WOMEN'S RIGHTS & GENDER
EQUALITY |
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DRAFT OPINION ON THE IMPACT OF ADVERTISING ON
CONSUMER BEHAVIOR for
the Committee on the Internal Market & Consumer Protection 2010/2052(INI)
- 6/23/2010 SUGGESTIONS The Committee on Women’s Rights and Gender Equality calls on the Committee on the Internal Market and Consumer Protection, as the committee responsible, to incorporate the following suggestions in its motion for a resolution: 2. Highlights the existence of certain advertisements which promote either various types of violence or stereotypes of women as objects, humiliate women and debase their dignity; urges the Commission and the Member States to develop European awareness campaigns against exploitation of the female body and dissemination of sexist messages; 3. Notes that advertising and marketing often propagate the idea of perfection, which can have a negative influence on the self-esteem and self-respect of women, men and young people; draws attention to the vulnerability of consumers to mimetism, which can lead to inappropriate behavioural attitudes, anxiety, harmful addictions (smoking, drugs), eating disorders such as anorexia nervosa and bulimia, and a disturbance of mental equilibrium; calls on all advertisers to reconsider the promotion of extremely thin models (men or women) in order to avoid harmful messages about appearance, body imperfections, age and weight; 4. Stresses that reliable advertising may have a positive influence on society’s perceptions of issues such as gender roles, body image and normality; encourages advertisers to be more constructive in their advertisements, in order to promote the positive role of women in society, at work, in the family and in public life; 5. Calls
on the Commission and the |
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Direct Link to 13-Page Draft
Report: European Parliament -
Committee on the Internal Market & Consumer Protection 2010/2052(INI) - 8/16/2010 DRAFT REPORT ON THE IMPACT OF
ADVERTISING ON CONSUMER BEHAVIOR ________________________________________________________________________ |