WUNRN

http://www.wunrn.com

 

NOW Foundation - National Organization for Women - USA - The NOW Foundation is affiliated with the National Organization for Women, the largest women's rights organization in the United States

 

LOVE YOUR BODY CAMPAIGN

http://loveyourbody.nowfoundation.org/index.html

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts -- lips, legs, breasts -- airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?

http://loveyourbody.nowfoundation.org/offensiveads.html

Love Your Body: Offensive Ads - Examples

Dolce & Gabbana ad showing a woman, fully clothed in a tight dress and spiked heels, lies on her back, hips raised as a bare-chested man holds her down and four other men look on.

Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."

Mitchum: There's nothing "sensitive" about a man who dupes his girlfriend into posing for his camera.

Paul Mitchell: What?!? Even our hair has to be super skinny now? Come on!

St. Pauli: A woman presented as a human beer bottle--now that should make you foam at the mouth. Once you've finished consuming her, should you just discard her like an empty beer botttle?

Cesare Paciotti advertisement

Dfrnt: Couldn't they find a "different", less offensive way to market cell phone ring tones?

Cesare Paciotti: Another fashion victim--literally, it appears. Designers sure do love to show off their clothes on fallen women.

 

Gucci advertisement

Maker's Mark advertisement

Longchamp advertisement

Gucci: This ad attempts to
demonstrate a woman's "place"
in the world—at a man's feet—
right below his...uh... Just don't
stand up too fast, sister!

Maker's Mark: What is it
about selling alcohol that
makes advertisers want to
belittle and insult women...
does it really make men
feel more powerful? Don't
answer that.

Longchamp: This is an ad for
luggage, right? And the nearly
naked, bronzed woman is there
because...? When creativity
fails, insert sex.

Dior advertisement

Winston advertisement

Candies advertisement

Dior: The text reads, "New!
Dior Addict Lipstick to Die
For...in 30 killer shades...
Get hooked. Now." Dior proudly
uses the themes of addiction
and death to sell lipstick, under
the impession that the tactic is
edgy and original. Not.

Winston: Winston tries to
convince young women how
tough and cool they can be
by smoking while waiting for
a man. Hope he arrives soon
...before lung cancer sets in.

Candies: This is too easy.
Is that a space shuttle on
your computer, or are you
just happy to see me? This
ad is so obvious in its
"subliminal" message, it's sad





================================================================
To contact the list administrator, or to leave the list, send an email to: wunrn_listserve-request@lists.wunrn.com. Thank you.