WUNRN
UN News Centre
Women increasingly targeted by
advertisers who used gimmicks to associate smoking with beauty and gender
liberation.
31
May 2010 – Describing tobacco as “ugly and deadly,” Secretary-General Ban
Ki-moon today urged women around the world to refrain from the substance even
as they were increasingly targeted by advertisers who used gimmicks to
associate smoking with beauty and gender liberation.
“Tobacco is not stylish or empowering,” the Secretary-General stressed in his message to mark World No Tobacco Day, whose focus this year is tobacco and gender in a bid to discourage the trend in which more young women are being lured to start smoking.
According to
a recent study by the United Nations World Health Organization (WHO), the number of girls and boys who
smoked was about equal in half in the 151 countries where the survey was
carried out. More girls used tobacco than boys in some of the countries,
including Bulgaria, Chile, Colombia, Cook Islands, Croatia, Czech Republic,
Mexico, New Zealand, Nigeria and Uruguay, the agency said.
Although
fewer than one in 10 women smoke, that still adds up to 200 million women
around the world, according to WHO, which also reports that more than 1.5
million women die of smoking-related causes across the world every year. That
toll could rise to 2.5 million women by 2030, the Secretary-General warned.
“Governments
everywhere must take action to protect women from tobacco advertising,
promotion and sponsorship, as stipulated in the WHO Framework Convention on
Tobacco Control,” Mr. Ban said. Under the convention, governments are also
obligated to protect women from second-hand tobacco smoke, which is responsible
for the deaths of 600,000 people each year, nearly two-thirds of them women.
Margaret
Chan, the Director-General of WHO, said in her message that women were a major
target for the tobacco industry in its effort to recruit new users to replace
those who quit or died prematurely from tobacco-related diseases.
“By
enforcing the WHO Framework Convention, governments can reduce the toll of
fatal and crippling heart attacks, strokes, cancers and respiratory diseases
that have become increasingly prevalent among women,” said Douglas Bettcher,
Director of WHO's Tobacco Free Initiative.
Tobacco use
is one of the main causes of preventable death. Overall, the habit kills more
than five million people every year, according to WHO.
The international
launch of World No Tobacco Day 2010 took place today in Tokyo.
================================================================
To contact the list administrator, or to leave the list, send an email to: wunrn_listserve-request@lists.wunrn.com.
Thank you.