WUNRN
Global
Media Monitoring Project 2010-Preliminary Findings
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Highlights
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It is an absolute delight to
announce the preliminary findings of the Fourth Global Media Monitoring Project
(2010)!
This is the moment of truth for thousands around the world who have been
engaged in the process since the GMMP began in 1995, and for the thousands of
volunteers whose selfless commitment has made GMMP 2010 a reality. It is also a
watershed moment for those concerned about the gender dimensions of media
wanting to take stock of the progress made during the past decade and a half
and to know how much more work lies ahead.
… a word from William Bird of Media Monitoring Africa in Johannesburg, the team
responsible for the data analysis:
‘There are many great aspects to the GMMP. First, it involves media
monitoring, which as a dedicated media monitoring organisation is something
that always excites us. Second, it seeks to address fundamental gender
inequality in the media on a global scale which is fundamental to building a
just and equitable world. Third, it is repeated every five years which
enables us to track progress. Lastly, it is the biggest civil society
media monitoring exercise of its kind in the world.
Perhaps the greatest aspect however of the GMMP relates to it being a largely
voluntary exercise. Each time it takes place teams of people all over the
world, in developed,, and developing nations, in small countries like
Papua New Guinea to large like India, all sit down on the same day to monitor
the media. We hope to have over a hundred countries this time round which
is more than half the world.
To be a part of an exercise like that is special not just because of the issue
and teams involved, it is special because it highlights how people all over the
world are passionate about the media, about gender equality and critically,
they are passionate about doing something about it. The special thing
about the GMMP is precisely that it is ordinary civil society groups taking a
stand at the same time against gender inequality in the media by taking
positive action. The GMMP is about something far greater than the media
in any one country. The GMMP is democracy in action, it is civil society
making their voices heard, and best of all it reminds us of our humanity as it
is done not for money but for positive change, and to be a part of that is
truly remarkable’.
Congratulations to all who took part!
We look forward to sharing the final global, regional and national reports in
September, 2010, and to the follow-up work thereafter.
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