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http://www.oxfam.org.uk/oxfam_in_action/impact/success_stories/beauty_wecan_video.html

South Asia We Can Campaign for Women's Equality & Rights

Grassroots Program to End Violence Against Women

VIDEO on Website

In India, Pakistan, Bangladesh, Sri Lanka, Nepal and Afghanistan, Oxfam is supporting the We Can campaign to end violence against women. This South Asian campaign aims, by 2011, to recruit five million volunteer Change Makers – like Beauty (there are already over 350,000) – to help mobilise 50 million people and bring about a sea change in attitudes towards women, and creating a more fair and equal society in which women's voices are heard.

In many countries, social customs and attitudes tacitly condone and support violence against women, and are entrenched in families and communities. These attitudes are based on a deep-seated social belief that women are fundamentally of less value than men. Only when this perception changes will violence against women be viewed as a shocking, unacceptable violation rather than an invisible norm.





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