WUNRN
BURGER KING SPONGEBOB SEXUALIZED
"SQUARE BUTTS COMMERCIAL HIGHLY CONTROVERSIAL
Direct Link to Video of Burger King
Commercial:
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Link to Full MediaPost News -
Marketing Daily - Article: http://www.mediapost.com:80/publications/?fa=Articles.showArticle&art_aid=103699
Karlene Lukovitz
SpongeBob SquarePants the focus of a sexually oriented controversy?
The
Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing
campaign demanding that Nickelodeon and Burger King immediately pull a new,
"highly sexualized" television ad for BK's 99-cent SpongeBob Kids
Meal.
The
objections were lodged after the ad ran during the NCAA men's basketball
championship and other programming.
The
ad features BK's King singing a remix of Sir Mix-A-Lot's 1990s hit song
"Baby Got Back," with the new lyrics: "I like square butts and I
cannot lie." The content CCFC views as offensive includes The King singing
in front of women who are shaking their rear ends in front of the camera,
intercut with SpongeBob dancing along on a TV screen; the King measuring a
woman's behind after she has stuffed a telephone book under her clothes to
achieve a square profile; and Sir Mix-A-Lot sitting on a couch with two female
admirers and stating, ostensibly in the context of the BK meal deal:
"Booty is booty."
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