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BURGER KING SPONGEBOB SEXUALIZED "SQUARE BUTTS COMMERCIAL HIGHLY CONTROVERSIAL

 

Direct Link to Video of Burger King Commercial:

http://www.youtube.com/watch?v=7gMZ62PsvRM

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Link to Full MediaPost News - Marketing Daily - Article: http://www.mediapost.com:80/publications/?fa=Articles.showArticle&art_aid=103699

 

Karlene Lukovitz

 

Burger King ad spot/SpongeBob SquarepantsSpongeBob SquarePants the focus of a sexually oriented controversy?

The Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign demanding that Nickelodeon and Burger King immediately pull a new, "highly sexualized" television ad for BK's 99-cent SpongeBob Kids Meal.

The objections were lodged after the ad ran during the NCAA men's basketball championship and other programming.

The ad features BK's King singing a remix of Sir Mix-A-Lot's 1990s hit song "Baby Got Back," with the new lyrics: "I like square butts and I cannot lie." The content CCFC views as offensive includes The King singing in front of women who are shaking their rear ends in front of the camera, intercut with SpongeBob dancing along on a TV screen; the King measuring a woman's behind after she has stuffed a telephone book under her clothes to achieve a square profile; and Sir Mix-A-Lot sitting on a couch with two female admirers and stating, ostensibly in the context of the BK meal deal: "Booty is booty."

 

 





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