Objectives
To promote issue-based radio
programmes in Pakistan (production as well as listener ship)
Though radio listener-ship in Pakistan
To raise Women’s Profile in
Broadcast Journalism
The project is an attempt to rectify conditions
arising from the abysmally low percentage of women journalists in the country
standing at a mere 3 percent, as well as infuse a culture of investigative
reporting, hitherto largely missing from local journalistic traditions. The
team comprises an all female team who were responsible for all aspects of
programming from the conception to research, script writing, narration,
recording and compiling the finished product.
To create awareness on social issues
with a gender perspective
There is little doubt that the foremost objective
of our programmes is awareness raising which complements similar efforts Uks
has been making over the years vis a vis the print media. Our programmes have
brought to light the hitherto unaddressed gender perspective to different
social issues which in turn have largely been overlooked like HIV/AIDS,
reproductive health, prostitution, human trafficking etc. Research into such
challenging topics has added to the team’s individual learning curve and
heightened their own levels of awareness.
To bring about attitudinal changes
in men and women
Uks radio productions have tried to challenge
stereotypical perception of various issues. That a team of women as well as
men covers such issues says a lot about how it challenged the particular
mindset concerning gender roles in our society.
To combine information, education
and entertainment
Generally issue-based programmes have failed to
capture the attention of the young and the casual listeners. The feedback
received on our programmes forms a diverse listener-ship covering all age
groups, which has revealed that the programmes were able to bridge that gap.
Through a variety of segments; namely interviews, discussions, features and
vox pops, issues were presented with different angles. Besides serious
issue-based programmes we have also covered lighter issues like women’s
preference of music during driving, on-location feature on 'Mangal Bazaars',
'Food Park', 'Lace shops' and many more. Moreover the language employed is
easy to comprehend and yet effective in delivering the impact of the content
covered. In short what our programmes aim to communicate is “infotainment
TOP
Radio
Projects Team
A team of competent professional journalists
has been trained by Uks in the different areas of presentation, production,
scriptwriting, research, technical knowledge, introduction to defamation
laws and a comprehensive code of ethics. Deliberate effort is made to
strike gender equilibrium by hiring male producers on project basis and
sensitize them on different issues.
Another highlight of the project is the team’s
proficiency at working in different capacities. The team has been trained
to proficiently handle the many different aspects of broadcast journalism
from concept creation to scriptwriting, presenting, research, editing and
the handling of all technical features of broadcast journalism.
The radio project teams of these dynamic
females have attended various trainings at the national and international
level in different issues related to gender disparities, domestic violence,
health and reproductive health of adolescents, HIV/AIDS and the social
issues. These include:
HIV/AIDS Conference by
AMAL in 2004. International Conference
on Gender Mainstreaming and MDGs, 2004.
Currently the Radio Project has Ms. Tasneem
Ahmar as the Executive Producer and one Senior Producer, Ms. Rukhsana
Mussarat as permanent staff at Uks, but quite a number of freelance
radio producers are currently working with Uks on the on-going projects.
TOP
Uks
Radio Programmes
Sr.No
Name
Year of Broadcast
FM Stations
1
'Meri Awaz Sunno (Listen to my
Voice)
2003 – 2004
Power 99
Islamabad, FM 92 Aap Ka Humsafar Karachi, Nooriabad, Campus Radio, Peshawar
University, Campus Radio Punjab University.
2
'Ghurbat Amn Aur Insaf (Poverty, Peace
and Justice)
2004
FM 92
Nooriabad, FM 103 Faislabad, Lahore, Multan, Karachi and Mast 103 Karachi
and Campus Radio Peshawar University
3
'AIDS Hum aur Aap' (AIDS and Us)
2005
Power 99, FM
107 Karachi, Campus Radio Station, Peshawar University and Campus Radio
Punjab University.
4
'Mujhe Bolney
Do’ (Let me speak)
2005 – 2006
FM 92
Nooriabad, Khairpur, FM 98 Jeevay Pakistan Bhawalpur, FM 105 Gujarat, FM
107 Karachi, FM Radio 1 Karachi, Campus Radio Peshawar University, Campus
Radio Punjab University
5
Messages for Oct 8, 2005
Earthquake
Oct 2005 -
Nov 2005
Power 99
Abbotabad, Islamabad and FM 100 Lahore
6
'Chalo Phir se Muskoraen' (Let’s smile
again)
2006
FM 92
Nooriabad, FM 92 Khairpur, Radio 1 Karachi, FM 98 Bhawalpur, FM 103 Lahore,
Radio Pakistan Karachi, FM 105 Gujarat, Campus Radio Peshawar University,
Campus Radio Punjab University, FM 101 Muzafarabad and FM 104 Radio Buraq
Abbotabad
7
'Pani ki Kahani, Aurat ki Zubani'
(Water and Women Issues)
2006
FM 92
Nooriabad, FM 92 Khairpur, Radio 1 Karachi, FM 98 Bhawalpur, FM 103 Lahore,
Radio Pakistan Karachi, FM 105 Gujarat, Campus Radio Peshawar University,
Campus Radio Punjab University, FM 101 Muzafarabad and FM 104 Radio Buraq
Abbotabad
8
'Aao Zarooriyat ki Baat Kerain'
(Lets talk about essentials)
December
2006
Live from FM
Power 99, Islamabad.
FM stations in Vehari,
Abbotabad, Muzafarabad.
9
' Aurat, Ghairat aur Qatl' (Woman,
‘Honour’ and Murder)
March 2007
FM 107, Karachi, FM 92 Nooriabad, FM
92Kahirpur, FM 103 Lahore, FM 98 Bahawalpur, FM 107 Campus Radio,
Peshawar University, Peshawar, Power 99 Islamabad, and FM 101
Muzafarabad.
10
'Nayee Manzilein, Nayee Umeedain' (New
Goals, New Hopes)
August 2007
FM 97,
Hassan Abdal.
11
'Hamari
Tarraqui, Hamari Awaz ' (Our Development, Our Voice)
July 2008
FM 97,
Hassan Abdal, FM 95 Jhelum, FM 96 Sargodha, FM 96.6 Sahiwal, FM 100,
Islamabad, FM 99, Islamabad, FM 99, Vehari, FM 92. 6, Campus Radio, The
Islamia University of Bhawalpur, FM Mast 103, Lahore, Radio Pakistan,
Islamabad 1152Mv
12
'Hamari
Tarraqui, Hamaray Masael' (Our Development, Our Problems)
February
2008
FM 101,
Clarity Communications Islamabad, Pakistan Pvt Ltd, FM Sunrise 97
Hassanabdal, FM 95, Jhelum , FM 96, Sargodha, FM 96.6 Sahiwal, FM 91 Radio
Ghotki, Apna Karachi FM 107, FM 92. 6, Campus Radio, The Islamia University
of Bhawalpur , Voice of Women, FM 96.6, Fatima Jinnah Women University,
Rawalpindi, FM Mast 103, Lahore , Azad Kashmir Radio , (Muzafarabad) ,
Voice of Kashmir, FM 105 Muzafarabad
13
' AAO SUNAIN UNKAHI BATAIN,
UNSUNI KAHANIAN ' (LET US HEAR UNHEARD VOICES, UNTOLD STORIES)
2009
This Radio
series is being on aired from the following radio channels Radio Pakistan
NBS, FM 105 Voice of Kashmir Dhirkot, Muzzafaabad, Rawalakot, Azad Kashmir
Radio, FM 92.6 Bahawalpur, FM 97 Hassanabdal, and FM 107 Apna Karachi
14
' Woman, Economy and
Business '
2009
Yet to be
aired..
