WUNRN
USA Department of Defense
Partners with Men Can Stop Rape
on Sexual Assault Prevention Campaign
Washington,
DC, April 2, 2009 - In support of Sexual Assault Awareness Month and as part of
their recent efforts to create a "culture of prevention" to reduce
sexual violence, this week the U.S. Department of Defense (DoD) Sexual Assault
Prevention and Response Office (SAPRO) is launching a social marketing campaign
it developed with internationally recognized expert, Men Can Stop Rape, Inc.
(MCSR).
The DoD SAPRO campaign will reach all branches of the military with the theme
"Our Strength Is for Defending...Preventing Sexual Assault Is Part of Our
Duty" and will include educational materials for all media, including
print, television, radio, digital, and posters. Emphasizing the
importance of supporting survivors of sexual violence and defusing situations
that might lead to sexual assault, the materials will be disseminated to every
U.S. military installation throughout the world.
"Men Can Stop Rape is delighted to have this opportunity to assist the
U.S. military with this critical issue," says Stephen Glaude, Men Can Stop
Rape, Inc.'s president and CEO. "Despite the discouraging pictures the
media paints about sexual assault in the military, we were heartened to find an
infrastructure of personnel in each of the branches and the Department of
Defense that deeply cares about this issue. We are proud of this campaign and
believe it will have a significant impact on preventing sexual assault."
Patrick McGann, MCSR's Project Director for the development of the DoD campaign
adds, "While the realization of a culture of sexual assault prevention is
still off in the distance for the military and for us all, we take hope in what
the Department of Defense and all of us are doing starting in April's Sexual
Assault Awareness Month and throughout the year to prevent sexual
assault."
As the leader in the primary violence prevention field, Men Can Stop Rape
provides public messaging, youth development, and professional training to
agencies, schools, and organizations around the world. The DoD campaign uses Strength Mediaworks, Men Can Stop Rape's innovative public
messaging campaign, as its' model. From bus shelters in our nation's capital to
billboards and movie theaters across California to public health clinics in
South Africa, Strength Mediaworks materials have reached thousands of men with
their compelling visuals and positive messages.
For more information about Men Can Stop Rape, Inc. and the Department of
Defense's campaign, visit www.MenCanStopRape.org.
# # #
View a selection of the posters and
video PSA #1 & video PSA #2 (in Windows Media format)
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