WUNRN
Kyrgyzstan
New Law Curbs Commercial Baby Formula Advertisements
A law came into force this month restricting powdered milk advertisements,
in order to encourage breastfeeding in Kyrgyzstan.
As
Eleonora Mambetshakirova reports, formula milk products are in wide use in Kyrgyzstan
and the campaign to highlight the health benefits of breastfeeding is just
taking off.
“Only 30 per cent of babies under six months old in Kyrgyzstan are fed
exclusively on their mothers’ milk,” said Tursun Mamurbaeva, who heads the
nutrition department at the National Centre for Mother and Child Care. “The
rest get a formula product. On the one hand, this it is bad for the child’s
health, and on the other it’s unnecessary household expenditure.”
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