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http://www.allacademic.com/one/www/www/index.php?cmd=www_search&offset=0&limit=5&multi_search_search_mode=publication&multi_search_publication_fulltext_mod=fulltext&textfield_submit=true&search_module=multi_search&search=Search&search_field=title_idx&fulltext_search=Media+Portrayal+of+Women+and+Social+Change%3A+A+Case+Study+of+%22Women+of+China%22

 

Yunjuan, Luo . and Xiaoming, Hao. "Media Portrayal of Women and Social Change: A Case Study of "Women of China"" 

 

Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, Online <PDF>. 2009-02-22

Publication Type: Conference Paper/Unpublished Manuscript


Abstract: A major question explored by research on relationship between media and society is whether media are agents of social change or reinforcers of the status quo. This study used media portrayal of women as an index to explore the relationship between media and society within the Chinese context. Through a content analysis of 352 cover pictures of Women of China, China’s official English women magazine for foreign publicity, we investigated whether and how the media portrayal of Chinese women relates to the social changes in China under an authoritative communication and political system.

 

Our findings show that the image of Chinese women presented by the covers of Women of China was to a large extent influenced by the socio-economic and political-ideological changes in China. Rather than a literal portrayal of the “reality”, it is a symbolic representation of the Chinese women created through the interaction of party ideology, editorial policy and readers’ taste as well as the changing reality of Chinese women’s life and work.

 

 

 

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