WUNRN
INDIA - BELL BAJAO - RING THE BELL
"Bell
Bajao" (Ring the Bell) urges men to take a stand against domestic
violence. One out of every three women faces violence behind closed doors, so
whether it's ringing a door bell to stop a crime, or speaking out, make sure
you're doing your part to ensure women and families in your communities are
living free of violence. It's about time we all stop being silent witnesses.
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Website & Video
India - Bell Bajao is an Awareness and Intervention Campaign Against Domestic Violence.
Bell Bajao uses media, education and pop culture to reach out and cause change in the zeitgeist.
How can you make a difference?
Your speaking out against domestic violence will give a voice to one out of every three women who face domestic violence behind closed doors. World over, domestic violence is a serious concern. It's not just happening to the woman who's beaten by her husband; it's also happening to the girl whose brother curses her and calls her names, and the elderly lady whose son won't give her money because, "she doesn't need it". Only men and women acting together can make a difference.
Click here to learn about how men can take the initiative.
The campaign
Bell Bajao campaign launches on August 20, 2008. This is a 360 degree media campaign with TV and radio spots, print ads, mobile video vans and an online campaign. This is being released in collaboration with the Ministry of Women and Child Development. It has been created pro bono by Ogilvy & Mather.
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