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DESCRIPTION
Poor-quality employment undermines sustainable development and gender
equality throughout the world. Yet, the number of people employed in
precarious jobs, with unstable income, little access to benefits, and with
fewer opportunities to claim their rights, is increasing, with many workers
(especially women) remaining trapped in poverty. High-profile campaigning has
become an important strategy for civil-society organizations such as womens’
collectives, migrants’ groups, student networks, faith-based organisations,
trade unions, and others working to make change happen.
For many organisations, campaigning is a new type of activity and few have
had the opportunity to help each other build capacity to campaign. This book
draws on Oxfam International’s experience in supporting national
labour-rights campaigning initiatives at local and national level.
The authors describe and analyse what happened in five campaigns in Colombia,
Morocco, Nicaragua, Sri Lanka, and the United States. All faced enormous
obstacles, and all were able to overcome them through innovation, new ways of
working in alliance, and patient persistence towards their target.
This book will be of interest to all campaigning individuals and
organisations, not just those working on labour rights. The analysis includes
learning points and examples of good practice. The book offers a menu of
approaches and activities and readers can choose those which are appropriate
and useful to their situation. A practical and up-to-date resources section
helps the reader explore the issues further.
Building National Campaigns has a companion web
page with a downloadable PowerPoint presentation, photos, and
campaign materials from each of the five campaigns featured in the book.
CONTENTS
Introduction
1. Contexts
The case-study countries compared
The case-study campaigns
2. Building an alliance
Overview; History; Leadership; Membership; Decision-making; Trust; Strengths;
Research; Funding; Summary; Key points
3. Developing a strategy
Overview; Starting from here; Identifying the problem; Defining a solution;
Targets; Audiences; Actions; Timing; Summary; Key points
4. Incorporating gender equality
Overview; Women and men: changing power relations; Workers; Women’s-rights
organisations; Gender equality in the alliances; Summary; Key points
5. Using the media
Overview; The media; Press releases; Press conferences; Events; Visual
images; Cultivating links with journalists; Do it yourself; Appropriate
media; Summary; Key points
6. Developing policy
Overview; Research; Discussion; Publication; International; Summary; Key
points
Conclusion
OTHER
LANGUAGES
Spanish
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