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http://www.whomakesthenews.org/get_involved/advocacy_training_modules

 

GENDER AND MEDIA ADVOCACY TRAINING TOOLKIT

 

An initiative of the World Association for Christian Communication (WACC), the toolkit seeks to de-mystify 'gender and media' advocacy by illustrating, through concrete steps, case studies, pointers and information, that we can all take action to change negative gender representation and stereotypical portrayals in and through the media.

‘Mission Possible’: A Gender and Media Advocacy Training Toolkit

Training Modules

Introduction to the Modules

Toolkit Introduction.pdf 113.74 kB

Module 1: A new agenda for 'Who makes the news': Why focus on the media?

Toolkit Module 1.pdf 158.92 kB

Module 2: Why should gender be an issue for the media? What is 'gender and media' advocacy?

Toolkit Module 2.pdf 161.03 kB

Module 3: Who are the target audiences for 'gender and media' advocacy?

Toolkit Module 3.pdf 137.51 kB

Module 4: Applying the results of GMMP 2005 to 'gender and media' advocacy

Toolkit Module 4.pdf 132.06 kB

Module 5: How to gather evidence to support advocacy

Toolkit Module 5.pdf 149.62 kB

Module 6: How to develop an advocacy campaign

Toolkit Module 6.pdf 156.82 kB

Module 7: How to create the right message for the right audience

Toolkit Module 7.pdf 171.75 kB

Module 8: How to transform the media through policy

Toolkit Module 8.pdf 207.09 kB

Module 9: How to get the issue on the media's agenda

Toolkit Module 9.pdf 166.18 kB

Module 10: How to monitor and evaluate advocacy work

Toolkit Module 10.pdf 91.48 kB

Module 11: Definitions and pointers in gender and media advocacy

Toolkit Module 11.pdf 127.80 kB

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Download the Complete Gender and Media Advocacy Toolkit

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