Gender Review of Media Development Organisations Supported by Sida

Are media development organisations serious about gender mainstreaming?

Morna, C.L.; Odhiambo, A.; Davidson, R.R. / Gender Links (GL), Johannesburg , 2006

Here the Swedish International Development Cooperation Agency (Sida) reviews the extent to which gender is integrated into the work of the twenty media development organisations that it supports.

Key findings include:

organisations with gender policies are the exception
donor pressure is a key factor to promote gender mainstreaming, but the requirements are not clear
gender mainstreaming in the organisation’s projects is relatively weak
gender imbalances exist at the highest decision-making levels
gender is generally not embedded in key management tools nor is it part of institutional culture and norms

To effectively integrate gender into the work of media development organisations, the following recommendations are proposed:

a deadline should be set for developing and adopting gender policies
donors should apply gender criteria consistently and strategically as part of their funding strategy
policies should be accompanied by a thorough process that ensures ownership and implementation
monitoring and evaluation are key

Tools for these organisation to integrate gender into their work are also provided in the paper, these are:

a gender score card for conducting an initial gender situation analysis within organisations
a quantitative and qualitative monitoring tool for conducting content analysis from a gender perspective
a template for developing a gender policy

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About: Gender Links (GL), Johannesburg

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