This series focuses on the main concern of the program, that is increasing political awareness of a large sector of people who are often neglected: the people who can hardly read, and politically are known as ‘the unlimited majority’ (exceeding 50% of the population). This series of booklets was issued for them in particular.
It is a series of booklets explaining some of the main political concepts by means of colorful cartoon drawings and simple stories about important political issues such as electoral cards, electoral programs, public referendums and the people’s assembly.
This series was met with great success in terms of its accuracy and efficacy in explaining concepts. We used a popular character, ‘Nabaweya’, who is a typical woman in our targeted group. She is illiterate and seeks to develop her skills and knowledge by gathering information.
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Nabaweya learns about the procedures of political campaigns and what they are for.
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Nabaweya discovers the differences between elections and a referendum and the purpose of a referendum. She learns the importance of expressing her opinion and decides to participate in the next referendum.
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