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Subject: Barbie Dolls - Popular but Controversial as Toy Gender Role Model & Symbol of Cultures & Values
 
 
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http://en.wikipedia.org/wiki/Barbie

Barbie - Dolls

From Wikipedia Encyclopedia

Barbie

Current Barbie logo
First appearance March 9, 1959
Statistics
Occupation See "Barbie's careers"
Family See "List of Barbie's friends and family"
Created by Ruth Handler

Barbie is a best-selling doll launched at the American International Toy Fair on March 9, 1959. The doll is produced by Mattel, Inc. The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6th scale, which is also known as playscale.[1]

Contents

1 Development

Controversies

Barbie being compared with Fulla.
Barbie being compared with Fulla.

Barbie's popularity ensures that her effect on the play of Western children attracts a high degree of scrutiny. The criticisms leveled at her are often based on the assumption that children consider Barbie a role model and will attempt to emulate her.

  • In September 2003 the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls, saying that she did not conform to the ideals of Islam. The Committee for the Propagation of Virtue and Prevention of Vice stated "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Let us beware of her dangers and be careful."[6] In Middle Eastern countries there is an alternative doll called Fulla who is similar to Barbie but is designed to be more acceptable to an Islamic market. Fulla is not made by the Mattel Corporation. In Iran, Sara and Dara dolls are available as an alternative to Barbie.[7]
  • The word Barbie has come to be used as a derogatory slang term for a girl or woman who is considered stupid, most famously in the song Barbie Girl. In 1992 Mattel released Teen Talk Barbie, which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two dolls were likely to be the same. One of these 270 phrases was "Math class is tough!" Although only about 1.5% of all the dolls sold said the phrase, it caused a public outcry.[8]
Barbie's waist widens.
Barbie's waist widens.
  • One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a woman, leading to a risk that women who attempt to emulate her will become anorexic. Critics have argued that for a woman to have Barbie's body, she would need to be 7 feet 2 inches tall, weigh 115-130 pounds, have 30 to 36 inch hips, an 18 to 23 inch waist and a 38 to 48 inch bust. Additionally, she would lack the 17 to 22 percent body fat required for a woman to menstruate. In 1997 Barbie was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs.[9]
  • "Colored Francie" made her debut in 1967, and she is sometimes described as the first African American Barbie doll. However, she was produced using the existing molds for the Caucasian Francie doll and lacked correct ethnic features other than a dark skin. The first African American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968.[10][11] Black Barbie and Hispanic Barbie were launched in 1980.
  • In 1997 Mattel joined forces with Nabisco to launch a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term for a person like the chocolate sandwich cookie itself, meaning that the person is black on the outside and white on the inside. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.[12]
  • In May 1997 Mattel introduced Share a Smile Becky, a doll in a pink wheelchair. Kjersti Johnson, a 17-year-old high school student in Tacoma, Washington with cerebral palsy, pointed out that the doll would not fit into the elevator of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.[13][14]
  • In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls could leak toxic chemicals, causing danger to children playing with them. The claim was rejected as false by technical experts. A modern Barbie doll has a body made from ABS plastic, while the head is made from soft PVC. [15]
  • In December 2005 Dr. Agnes Nairn at the University of Bath in England published research suggesting that girls often go through a stage where they hate their Barbie dolls and subject them to a range of punishments, including decapitation and placing the doll in a microwave oven. Dr. Nairn said: "It's as though disavowing Barbie is a rite of passage and a rejection of their past."[16][17]
Mattel recently announced the release of limited-edition Barbie Dolls for the  Massachusetts USA market: 
"
 NEWBURY STREET/ BACK BAY Barbie"
This princess Barbie is sold only at The
 Prudential Mall . She comes with an
assortment of Kate Spade Handbags, a Lexus SUV, a long-haired foreign dog named Honey and a cookie-cutter house. Available with or without tummy tuck and face

lift. Workaholic Ken sold only in conjunction with the augmented version.
Muslim dolls tackle 'wanton' Barbie
An Iranian woman looks at the Sara (L) and Dara dolls
Toy sellers are welcoming the new characters
Meet Dara and Sara, Iran's answer to Ken and Barbie.

The Muslim dolls have been developed by a government agency to promote traditional values, with their modest clothing and pro-family backgrounds. BBC 

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