Love Your Body Day Celebrates Women's Bodies, Takes On Advertisers

October 17, 2006

October 18, 2006, marks the National Organization for Women Foundation's ninth annual Love Your Body Day.

In response to unhealthy and exploitive images of women in the media, NOW Foundation established the Love Your Body Campaign to promote positive, healthy images of women and girls, protest harmful and offensive advertisements, and raise awareness about women's health issues.

"Love Your Body Day is a day of action designed to combat the impossible beauty standards promoted by airbrushed advertising, Hollywood and the fashion industry," says NOW Foundation President Kim Gandy. "We encourage women and girls to celebrate themselves on Love Your Body Day and every day," says Gandy.

The goal of the NOW Foundation Love Your Body campaign isn't to sway women from purchasing and wearing cosmetics or trendsetting clothing. Rather, the campaign advocates for women to be informed consumers—defining clearly what makes them feel healthy and comfortable with their bodies, on their own terms.

According to the National Eating Disorders Association (NEDA) 80 percent of women express dissatisfaction with their appearance, and the Love Your Body campaign is taking steps to reverse the trend.

Women and girls across the nation will be leading a variety of actions this Wednesday, October 18. Some groups are throwing parties to design posters to use for rallies. Others have decided to create and wear "beauty pageant-style" sashes with positive messages. Campus groups are planning a variety of events to raise awareness about body image.

Highlighting the Love Your Body Campaign is the new 2007 NOW calendar, a compilation of artwork submitted for the annual Love Your Body poster contest. See the poster winners.

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